Convinced She’s Write

Selling Tech Toys to Women Geeks

January 16th, 2004

I’ve been hunting the perfect PDA for a while now. I generally carry a phone and a PDA, and worry about dropping one or the other. Women don’t tend to wear the Bat-belt setup that guys do, with a pager, PDA, and phone all strapped to them like either techno bombs or Batman’s equipment belt. We just don’t tend to draw attention to our waist, particularly not with things that stick out from it. And it doesn’t matter if we’re geeks who’re just as excited about the newest toy as the guy in the next office: we’re not going to strap that thing to us and have someone pay close attention to whether we’re quite as tight in the abs as we want to be. The woman thing of wanting to look thin beats out the geek excitement any day. For guys, that whole thin waist thing doesn’t seem to apply for any but the very few. Given the “street cred” a cool geek toy gives to a techie, women need to find an appropriate way to wear their PDA. PDA armcuffs? A mini purse? (A real purse is generally too bulky to pick up and lug into meetings.) More thought required… both on the case and that perfect PDA.

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